KABOOM- Account Based Marketing & CX
(Content Experience Platform)
Know how KABOOM, Account-Based Marketing solution helps enterprise businesses.
Deliver a content experience that is relevant, targeted and interactive. Get insights into decision makers’ content consumption. React to buyer intent with buy-stage specific, omni channel ads and emails triggers.
Why Content Journeys are Important to engage & influence Buying Centers?
Marketers need to create personalized content journeys to influence buying committee members, while they engage in buying research.
This is important given that most buying committees would have more than 6 decision-makers and that they would not like to have any interaction with sales reps until they complete their own research.
KABOOM can help marketers create multiple personalized micro content journeys for members of the B2B buying committee so that they can quickly consume relevant content and look forward to the next in the series.
On an average more than 5 decision-makers are involved in the purchasing journey of a B2B product or solution.
How do you engage and track journey stages of core set of decision makers and how do you know who to contact and when? These are some of the questions we answer with KABOOM-ABM program
KABOOM helps you engage your key accounts via a personalized marketing program. It tracks the buying stage and intent of decision makers & helps you unlock hidden opportunities.
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Why do Intent Data-led Campaigns often don’t work? How can KABOOM help
Just about 5% of the B2B buyers are in-market, to buy right now. This implies 2 scenarios:
- Mass ad campaigns with an aim of lead generation will not work
- Targeting intent buyers with a lead generation objective- will also not work
Buyers who are at the intent stage may already have shortlisted a few brands. These brands would have invested in establishing a connection with these intent buyers long before they became in-market.
These brands would have assisted the decision makers in making the right decision through great quality neutral content and taking them through a journey from being aware of the pain points to helping understand the causes, best practices in alleviating the pain points and how to choose the right solution.
With KABOOM, you can create multiple micro journeys so that decision-makers are not overwhelmed with a huge volume of information at a given stage. Gradually you can push the decision makers ahead in the buying stage with educative and assistive content journeys.
KABOOM helps you engage your key accounts via a personalized marketing program. It tracks the buying stage and intent of decision makers & helps you unlock hidden opportunities.
Key elements of the ABM & CX process include:
Content Journey
Intelligent Marketing Automation System
Get ABM Grade Contact & Account Level Analytics
Sales & Marketing Integration
Content Journey
- Engage your B2B prospects with short and personalized one-to-one content journeys.
- Create multiple such journeys for your diverse audience segments such that every interaction is unique and contextual.
- Create these journeys in minutes, by adding personalised forms and YouTube videos, PDFs, Image & Video uploads.
Intelligent Marketing Automation System
- Create beautiful email campaigns based on user segments derived from the Firmographic database
- Automate the email campaigns and engage relevant audience sets, based on user behaviour and other demographic traits.
- Create journey flows to expose right content with the right frequency of exposure based on user’s decision stage
Get ABM Grade Contact & Account Level Analytics
Insights driven analytics based on users’ content consumption behaviour.
Each user is graded for type and frequency of content consumption or other actions taken, like email opens, or form downloads etc.
Know which content topic and format engages your audience better. Weed out content that doesn’t work or add additional elements to make content work better based on our amazing content insights
Visualize your audience at various levels of decision stages with advanced filters and segments.
Sales & Marketing Integration
Integrated Sales CRM to empower Sales teams with real time sharing of MQLs as well recommended high affinity leads and accounts
Marketing teams get a bird’s eye view of the sales impact of content journeys
Sales teams get a mini CRM to manage and update on the leads they receive
Firmographics
Content Journey
Personalize at Scale
Full Funnel Insight by Key Accounts & Decision Makers
Our Success Stories
Global Technology Leader’s KABOOM ABM Campaign
Global Video Collaboration Giant- KABOOM ABM Campaign
Our Clients
We nurture every client relationship with commitment, passion and integrity.
