Kaboom ABM – Account-Based Marketing solution

KABOOM- Account Based Marketing & CX

(Content Experience Platform)

Know how KABOOM, Account-Based Marketing solution helps enterprise businesses.

Deliver a content experience that is relevant, targeted and interactive. Get insights into decision makers’ content consumption. React to buyer intent with buy-stage specific, omni channel ads and emails triggers.

Key Points

Create Personalized Journeys
Get Content Consumption Insight
Track Buy Intent

Why Content Journeys are Important to engage & influence Buying Centers?

Marketers need to create personalized content journeys to influence buying committee members, while they engage in buying research.This is important given that most buying committees would have more than 6 decision-makers and that they would not like to have any interaction with sales reps until they complete their own research.KABOOM can help marketers create multiple personalized micro content journeys for members of the B2B buying committee so that they can quickly consume relevant content and look forward to the next in the series.

On an average more than 5 decision-makers are involved in the purchasing journey of a B2B product or solution.

How do you engage and track journey stages of core set of decision makers and how do you know who to contact and when? These are some of the questions we answer with KABOOM-ABM program

KABOOM helps you engage your key accounts via a personalized marketing program. It tracks the buying stage and intent of decision makers & helps you unlock hidden opportunities.

Why do Intent Data-led Campaigns often don’t work? How can KABOOM help

Just about 5% of the B2B buyers are in-market, to buy right now. This implies 2 scenarios:

Buyers who are at the intent stage may already have shortlisted a few brands. These brands would have invested in establishing a connection with these intent buyers long before they became in-market.

These brands would have assisted the decision makers in making the right decision through great quality neutral content and taking them through a journey from being aware of the pain points to helping understand the causes, best practices in alleviating the pain points and how to choose the right solution.

With KABOOM, you can create multiple micro journeys so that decision-makers are not overwhelmed with a huge volume of information at a given stage. Gradually you can push the decision makers ahead in the buying stage with educative and assistive content journeys.